Is October "the" Awareness month? October 01 2016, 0 Comments

October is Fair Trade month!  I know, I know, it’s also “Pit Bull Awareness” & “Pizza Awareness” month as well and there are now literally dozens of “Commemorative” or “Awareness” campaigns officially making October “the” Awareness Month.


Fair Trade makes a difference.

So why Fair Trade?  Why highlight and bring attention to the Fair Trade movement when there is a list of worthy causes such as Child Abuse Awareness Month, National Domestic Violence Awareness Month, National Disability Employment Awareness Month, National Work and Family Month and Hispanic Heritage Month?

Fair Trade Block PrintingWhy?  Because Fair Trade is a business model designed to treat people with respect,
create opportunity for employment, and remove the obstacles of discrimination.  Fair Trade creates accountable relationships, safe working conditions, ensures children’s rights, respects cultural identity and protects our environment.  These are values and principles that can help lead to end many of the social, safety and income issues so many face in our world.  So, in a way, Fair Trade awareness kind of encompasses many of the “Awareness” campaigns we find in October.


I live in a world surrounded by Fair Trade and see firsthand the positive impact it has had to so many.  So, while I like and support the idea of highlighting Fair Trade for a month, I can’t help highlighting Fair Trade awareness every day and for that, I am grateful.  So this October, once your finish your pizza, grab your Pit Bull and go for a walk to your local Fair Trade shop and talk with the staff about how Fair Trade really does make a difference!

Holly, the Fair Trade dog!